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BRIAN LANESE
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Executive Creative Director | Brand Strategy | Broadcast Innovation | Ai Creative Leadership

New York Yankees
On-Air ReBrand
Integrated 3D graphics, iconic New York City imagery, and key player highlights to seamlessly weave the New York Yankees brand into the literal fabric of the city. The immersive visual system honors the franchise's storied legacy while delivering a fresh, dynamic perspective designed to engage younger fan bases.
Winner - Emmy Award
Winner - Gold and Silver Promax Station Awards
Nominee - Promax
Client /
Yes Network
Role /
Art Director
Kitting
Strategy
Agency /
Drive Studios
Year /
2018










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