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New York Yankees

On-Air ReBrand

Integrated 3D graphics, iconic New York City imagery, and key player highlights to seamlessly weave the New York Yankees brand into the literal fabric of the city. The immersive visual system honors the franchise's storied legacy while delivering a fresh, dynamic perspective designed to engage younger fan bases.

 

Winner - Emmy Award

Winner - Gold and Silver Promax Station Awards

Nominee - Promax

Client / 

Yes Network

 

Role / 

Art Director

Kitting

Strategy

 

Agency / 

Drive Studios

 

Year / 

2018

© 2020-2030 by Brian Lanese. All rights reserved.

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