Redesigned the live on-air broadcast identity and insert system for the PGA TOUR to enhance visual clarity and operational efficiency. I developed a streamlined, highly functional indentity system grounded in the geometry of the PGA TOUR pillbox. The system opens with the signature Swingman logo and delivers unified branding across all digital streams and global World Feed broadcasts.

Client / 

PGA TOUR

​

Role / 

Creative Director

Art Director

Animation

Design 

Kitting

Year / 

2024