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BRIAN LANESE
_______________
Executive Creative Director | Brand Strategy | Broadcast Innovation | Ai Creative Leadership

Yankees Superheroes
Postseason Promo
Conceived during the New York Yankees’ 2018 postseason run, this internal promo was co-created alongside a writer/producer under an aggressive two-week timeline and minimal budget. I co-directed voiceover talent, refined script beats, and designed detailed custom graphics to drive the narrative. This award-nominated spot generated viral organic traction and was subsequently leveraged by marketing teams across digital and print channels to drive sponsorship acquisitions.
Nominee - Emmy Award
Nominee - Promax
Client /
Yes Network
Role /
Creative Director
Art Director
Animation
Design
Year /
2018
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